Fahir Mehovic

I have spent ten-plus years running paid ads for my own businesses, and most of that time fighting attribution tools that either lied to me or cost more than my entire ad budget.

I built TrueMetriks because I needed something that actually told me where my conversions were coming from, not what Meta or Google felt like reporting. Along the way I have launched and sold a few products, taught thousands of people game development, and learned the hard way that the platforms will not save you from their own measurement gaps.

TrueMetriks is the tool I wish I had ten years ago.