Built by performance marketers, for performance marketers.
We got tired of optimizing toward numbers that did not reflect what was actually happening in our accounts. So we built the layer we always wanted - one that captures the full picture before the platforms get a chance to filter it.
The gap between reported and real ROAS
Every major ad platform reports conversions in a way that benefits the platform. Attribution windows overlap, view-through credits stack up, and by the time the dashboard renders a number, that number has traveled through several layers of estimation and modeled data. When you optimize toward it, you are optimizing toward a version of reality that no one can actually audit.
The result is predictable: budgets that feel efficient on paper but bleed cash in practice. Scaling decisions based on ROAS figures that collapse the moment you pull spend. A constant background hum of "the numbers look fine, so why is revenue flat?" If that sounds familiar, the gap is why.
Our approach: capture first, attribute later
TrueMetriks captures conversion signals server-side, before client-side blockers, cookie restrictions, or platform filters can touch them. We store first-party identifiers and build an attribution graph from raw event data - not from what the ad platforms choose to return in their APIs.
That means when you query your ROAS in TrueMetriks, you are looking at a number derived from events your infrastructure owns - not a number Meta or Google computed for you. You can cross-check it, slice it by channel, and trust it enough to make scaling decisions.
The company
TrueMetriks is operated by Game Dev Pro LLC, a Wyoming-registered company. We build attribution and tracking tooling for performance marketers - focused, opinionated, and shipped by people who actually run paid traffic.
The approach is deliberate - start narrow, go deep, stay honest about what the product does and does not do.