The ad platforms are lying
about your sales
iOS, Safari and ad-blockers hide a huge number of your conversions from Facebook and Google. TrueMetriks shows you the real ROAS, revenue and profit - right inside the dashboards you already use
Some of our clients
The tracking scripts don't work anymore
They get blocked, stripped and cleared before they even fire - so at least a third of your conversions never reach the ad platforms. Winners look like losers, losers look like winners, and you scale the wrong ads
- ⚠ "google-analytics.com was prevented from tracking you across 150 sites"
- ⚠ Facebook pixel blocked - iOS ATT stopped it before it reached Meta
- ⚠ Google Ads conversion blocked - the tag was stripped before it fired
- ⚠ Apple killed the cookie - Safari ITP cleared the identifier
Your ad platforms inflate the truth
Add up what every platform claims and it's more sales than you actually made - each one is counting conversions the others already did. The ROAS on screen almost never matches the one in your reporting
Your pixel is being blocked
Standard browser pixels now miss up to 60% of your conversions - leaving you blind to where your sales actually came from
What gets blocked
Pixels, third-party cookies and click IDs - stripped by iOS, Safari ITP, Brave and ad-blockers before they ever reach the platform.
How much disappears
Roughly 30-50% of conversions never make it back - and the share keeps climbing with every privacy update.
What it costs you
Underfed winning campaigns, overspent losers, and a ROAS you can't trust - real budget burned on bad signal.
See the ad spend you're flying blind on
Based on 35% of conversions blocked, a conservative average - spend your ad platforms can't see, so they optimize on false and corrupt data.
We see every visitor - even the ones the browser hides
Server-side, first-party
Tracking runs from your own domain on our servers - nothing for ad-blockers or Safari to strip.
Fingerprinting that beats incognito
Server-side fingerprints recognise the same person across incognito, cleared cookies and new devices.
Every visit stitched into one journey
All their sessions collapse into a single identity, so attribution never breaks.
WordPress
Shopify
GoHighLevel
ClickFunnels
Facebook Ads
Google Ads
Google Analytics
TikTok
Custom site
+ anything - just ask
See your customer's whole journey to the sale
On average it takes about seven touches before someone buys. Follow your buyer's real path - paid ads, email, organic and more - and see how much each source contributes to the sale
How much each source drove the sale
Most sales come from several sources, not one. TrueMetriks shows you every touch behind a sale, so you can see how much each source contributed
What TrueMetriks shows
Facebook adDay 1
Instagram adDay 4Google adDay 6TrueMetriks stitches every visit into one identity and lays out the full path, touch by touch - so you can credit the sale by first touch, last touch or any split in between
See exactly what drove the sale, down to the single ad
Expand any source into its campaigns, ad sets and individual creatives - every row shows true ROAS and profit against the ad spend we sync automatically. Green is printing money, red is burning it
| Source | Visits ▾ | Unique | Lead | Purchase | Revenue | Spend | ROAS | Profit |
|---|---|---|---|---|---|---|---|---|
| (Direct) | 1,476 | 1,188 | 336 | 158 | $44,827 | $0.00 | - | - |
| ▾ffacebook | 381,694 | 100,455 | 41,952 | 25,469 | $701,149 | $36,183 | 19.38x | $664,966 |
| ▾cpc | 381,694 | 100,455 | 41,952 | 25,469 | $701,149 | $36,183 | 19.38x | $664,966 |
| ▾Courses | C3 | 20-39 | Sales | 245,000 | 64,000 | 27,000 | 16,500 | $450,000 | $22,500 | 20.00x | $427,500 |
| ▾C3 | i3 - v3 | h13 | d13 | 98,000 | 25,500 | 10,800 | 6,600 | $180,000 | $8,000 | 22.50x | $172,000 |
| 20-39 | Feeds Only | Cold | IG & FB | 98,000 | 25,500 | 10,800 | 6,600 | $180,000 | $8,000 | 22.50x | $172,000 |
| ▸C3 | i3 - v2 | h12 | d12 | 82,000 | 21,500 | 9,000 | 5,500 | $150,000 | $7,500 | 20.00x | $142,500 |
| ▸C3 | i3 - v4 | h14 | d14 | 65,000 | 17,000 | 7,200 | 4,400 | $120,000 | $7,000 | 17.14x | $113,000 |
| ▸Courses | C2 | 20-39 | Sales | 136,694 | 36,455 | 14,952 | 8,969 | $251,149 | $13,683 | 18.35x | $237,466 |
| ▾Ggoogle | 22,790 | 4,980 | 3,380 | 2,196 | $553,100 | $23,591 | 23.45x | $529,509 |
| ▾cpc | 22,790 | 4,980 | 3,380 | 2,196 | $553,100 | $23,591 | 23.45x | $529,509 |
| ▾Search | Brand | Exact | 7,200 | 1,830 | 1,210 | 880 | $157,600 | $5,900 | 26.71x | $151,700 |
| Headline A - "Real ROAS, finally" v3 | 4,020 | 1,010 | 690 | 520 | $96,200 | $2,100 | 45.81x | $94,100 |
| Headline B - "Stop guessing" v1 | 3,180 | 820 | 520 | 360 | $61,400 | $3,800 | 16.16x | $57,600 |
| ▸Search | Generic | Broad | 13,330 | 2,410 | 2,092 | 1,305 | $392,300 | $12,591 | 31.16x | $379,709 |
| ▾YouTube | Cold | In-Stream | 2,260 | 740 | 78 | 11 | $3,200 | $5,100 | 0.63x | -$1,900 |
| "Why diets fail" - 30s | 2,260 | 740 | 78 | 11 | $3,200 | $5,100 | 0.63x | -$1,900 |
| ▸IGig | 133 | 125 | 0 | 0 | $0 | $642 | 0.00x | -$642 |
| 116 | 48 | 29 | 8 | $794 | $0 | - | - | |
| ▸ttiktok | 87 | 41 | 23 | 3 | $407 | $0 | - | - |
| Total | 406,296 | 106,837 | 45,720 | 27,834 | $1,300,277 | $60,416 | 21.52x | $1,239,861 |
Everything you need to grow your conversions
Once the numbers are finally accurate, you can then see how people move, what they buy, where they drop off and what you need to do to increase sales
Funnels
Build multi-step funnels and see exactly which steps lead to conversions
Journeys
A visual map of how visitors really move through your site - and exactly where they drop off
Products
Per-product revenue, units and view-to-buy conversion - so you can spot your best sellers
Events & leads
TrueMetriks tracks every event you care about, so you can see the exact source and page path behind each one
Sessions & users
Watch any single visit play out, or combine every visit a person makes - across all their devices - into one profile
Platform health
A live health check on every connection - see at a glance whether Facebook, Google, TikTok and GA4 are still receiving your conversions
Use your customer data to grow your revenue
Inside TrueMetriks you see new customers and returning customers side by side, and exactly how much you're spending to acquire brand-new buyers versus getting past customers to buy again - so you can put more budget behind real growth
New vs returning
See the revenue, AOV and LTV of your new versus returning customers
AOV by channel
Which sources bring the most revenue
Simple, fixed pricing
Every plan includes full server-side tracking and the complete attribution engine. Billed yearly for one domain, with unlimited subdomains
Starter
10,000 events / month
- 3 team members
- Server-side tracking & full attribution engine
- All ad-platform connections (Facebook, Google, TikTok, GA4)
- Every core analytics view
No credit card required
Growth
100,000 events / month
- Everything in Starter, plus:
- 10 team members
- Chrome extension (Ads Manager overlay)
- Public + private dashboard sharing
- Facebook Custom Conversions
- Imported Customers (new vs returning)
No credit card required
Unlimited
Unlimited events
- Everything in Growth, plus:
- Unlimited team members
- Funnels (multi-step conversion)
- API access + playground
No credit card required
Your price never goes up as you grow
See what tracking costs as you scale
You save $5,600/year
Estimate based on typical usage-based pricing of roughly 0.6% of monthly ad spend. TrueMetriks is one fixed yearly price for unlimited events.