Website analytics

Simple, privacy-friendly analytics and tracking that shows what grows your business

TrueMetriks tracks every visitor from every marketing channel, paid and organic, including email. See where your traffic comes from, what it does on your site, and which channels bring in the revenue. All on one dashboard you can read in a minute

No credit card required. Set up in about 5 minutes
  • Tracks everything
  • Easy to use
  • GDPR mode with one switch
  • EU customer data stored in the EU
Every channel, one place

See every place your visitors come from

Paid ads, Google search, social, email, YouTube, Facebook, Instagram, TikTok, AI tools, referrals and everything in between. TrueMetriks sorts every visit into the right channel automatically, so you never have to guess where people found you

  • Google search
  • Google Ads
  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • Email
  • ChatGPT and AI tools
  • LinkedIn
  • Bing
  • Referrals
  • Direct
No credit card required. Set up in about 5 minutes
Easy to use

All the numbers you need. Zero confusion

No reports to build, no menus inside menus. Just one simple dashboard. Open it and all your data is right there

Visitors and pageviews

Unique visitors, visits, pageviews, bounce rate and time on site, compared with the previous period so you see growth at a glance

Sources and campaigns

Every referrer, channel and campaign. Know exactly which post, email or ad sent each visitor

Top pages

Your most visited pages, where visits start and where they end. Find the pages that work and the ones people leave

Countries, devices and browsers

Where your visitors are and what they use, down to the city, screen size and operating system

Live visitors

See who is on your site right now, what page they are on and where they came from

Leads, signups and sales

Track the actions that matter, like form fills, booked calls, signups and purchases, without writing code

Journeys and funnels

See the paths people take through your site and where they drop off before they buy

Sessions and users

Open any visit and see every page and click in order. Follow one visitor across all their visits

Revenue, AOV and LTV

Connect your store or payments and see revenue next to your traffic, per channel, campaign and page

No credit card required. Set up in about 5 minutes
Easy to set up

Up and running in about 5 minutes

No developer, no Google Tag Manager, no setup calls. If you can paste one line of text, you can install TrueMetriks

  1. 1

    Add your website

    Sign up and type in your domain. That's the whole form

  2. 2

    Install in one click

    Use our WordPress plugin, or copy and paste one code snippet into Shopify, GoHighLevel, ClickFunnels, a custom HTML site or anything else you use

  3. 3

    Watch the data come in

    Your first visitors show up live within minutes. From there it runs on its own

  • WordPress
  • WooCommerce
  • Shopify
  • GoHighLevel
  • ClickFunnels
  • Webflow, Wix, Framer and any custom site
No credit card required. Set up in about 5 minutes
Revenue

See what actually drives revenue

See every channel that brings in sales, paid and organic. Facebook, Instagram, Google, TikTok, your blog posts and your emails, each next to the sales and revenue it brought in, so you know exactly how much every one contributes

Revenue, purchases, average order value and LTV, broken down by source, campaign, ad set and ad. Green rows make money, red rows lose it

No credit card required. Set up in about 5 minutes
Paid and organic

One tool for your ads and your organic

Most analytics tools are built for one or the other. TrueMetriks shows both side by side, so you can compare them fairly and spend your time and money on whatever brings the best results

For your ads

Know which ads make money, not just clicks

  • True ROAS per ad. Revenue, spend and profit for every campaign, ad set and ad on Facebook, Google and TikTok
  • Better ad results. Sales are sent back to Facebook, Google and TikTok from our servers, so the platforms learn from every sale, not half of them
  • Numbers inside Ads Manager. Our Chrome extension shows your real revenue and ROAS right inside Facebook and Google Ads
  • Cut the losers fast. See which ads burn money and move that budget to the ones that sell
For your organic

Know which content brings buyers, not just views

  • Email that sells. See which newsletter or email sequence brings visitors who buy, not just who opens
  • Search and AI tools. Track visits from Google, Bing, ChatGPT and other AI tools, and the pages they land on
  • Social and video. Which posts, videos and creators start the journeys that end in a sale
  • The full path to a sale. See every post, email and search a buyer came from before they bought, not just the last click
No credit card required. Set up in about 5 minutes
Customer value

Know what a customer is really worth

A channel that brings cheap first orders is not always your best channel. TrueMetriks tracks lifetime value (LTV) and splits every number into new and returning buyers

So you can see which channels bring customers who come back and buy again, and how much you can spend to acquire a customer

Journeys

See the path people take before they buy

Most people visit more than once before they buy. They read a post, come back from an email, then search your name a week later

TrueMetriks connects those visits into one journey, even across phone and laptop, so the post and the email both get the credit they earned

Privacy-friendly

GDPR friendly with the flip of a switch

By default TrueMetriks gives you the most complete data possible. If you prefer to collect less, just turn Cookie tracking off in your settings

That's it. TrueMetriks then runs cookieless, with no IP addresses kept and no persistent visitor IDs. No cookie banner needed, and you still get clean analytics

  • GDPR and CCPA compliant mode in one click
  • Based in the EU? Your data is stored in the EU, on servers in Germany
  • Runs on your own domain, not a third-party tracker
  • We never sell your data or your visitors' data
  • Bot traffic filtered out so your numbers stay real

Read how GDPR and CCPA mode works →

No credit card required. Set up in about 5 minutes
The point of it all

Better decisions. More revenue

Analytics is only useful if it changes what you do next. Here is what TrueMetriks helps you do

Spend more on what works

Find the channels, campaigns and ads that bring buyers and give them more budget

Stop what doesn't

Spot the ads and content that bring traffic but no sales, and stop paying for them

Make more of the content that sells

Know which emails, posts and videos lead to sales, so you create more of those

Fix the pages that leak

See where people drop off and fix the pages that lose you sales

No credit card required. Set up in about 5 minutes
Who it's for

Who is this for?

Anyone with a website who wants to know what brings in visitors and sales. Most of our users are one of these

Online stores

Shopify, WooCommerce or custom. See which channels and campaigns sell products, with revenue and LTV per source

Courses and info products

See which emails, videos and posts start the journeys that end at your checkout

Coaches, consultants and agencies

See which channel books the calls that turn into clients, not just the ones that fill the calendar

Service businesses and lead gen

Know which source produced each form fill and quote request, so you spend where real customers come from

SaaS and apps

See which channels bring signups that turn into paying users and stick around

Bloggers, creators and newsletters

Simple traffic numbers for every page and post, with GDPR mode on if you want it

No credit card required. Set up in about 5 minutes
Questions

Quick answers

Do I need a developer to install it?

No. Use our WordPress plugin, or copy and paste one code snippet into Shopify, GoHighLevel, ClickFunnels, a custom website or any other platform. Every setup comes with a step-by-step guide, a video walkthrough and a ready-made prompt you can paste into your AI assistant so it walks you through it

Is it GDPR compliant?

Yes. Turn Cookie tracking off in your settings and TrueMetriks runs cookieless, with no IP addresses kept and no persistent visitor IDs, so no cookie banner is needed. If you are based in the EU, your data is stored in the EU, on servers in Germany

I don't run ads. Is it still useful?

Yes. Email, Google search, social, YouTube, AI tools and referrals are all tracked and credited, so you see which organic channels and content bring in sales

Will ad blockers stop it?

TrueMetriks runs from your own domain and our servers, so the visits that ad blockers and Safari usually hide from other tools are still counted

How is it different from Google Analytics?

It is much easier to read. Everything sits on one page instead of dozens of reports, revenue shows up next to every channel, and it keeps counting the visits that browsers and ad blockers hide from Google Analytics

Can I try it first?

Yes. Every plan comes with a 7-day free trial and no credit card is required. Install it, look at your own data, then decide

No credit card required. Set up in about 5 minutes
Pricing

Simple pricing

Three flat plans. Every plan includes the full analytics dashboard, revenue tracking and GDPR mode

Starter

$70 /month

billed monthly, cancel any time

10,000 events a month. Every core view and all ad-platform connections

Start free trial

No credit card required

Most popular

Growth

$150 /month

billed monthly, cancel any time

100,000 events a month. Adds the Chrome extension and dashboard sharing

Start free trial

No credit card required

Unlimited

$270 /month

billed monthly, cancel any time

Unlimited events and team members. Adds A/B testing and API access

Start free trial

No credit card required

Full feature comparison

Plans Starter Growth Unlimited
Price (per month) $70 $150 $270
Price (per year) $400 $800 $1,600
Events per month 10,000 100,000 Unlimited
Team members 3 10 Unlimited
Registered domains (unlimited subdomains) 1 1 1
Tracking and attribution
Server-side tracking (CAPI to Facebook, Google, TikTok, GA4) ✓ ✓ ✓
First-party CNAME setup ✓ ✓ ✓
Attribution engine (click-ID recovery, identity matching, session stitching) ✓ ✓ ✓
Ad-platform connections (Facebook, Google Ads, TikTok, GA4) ✓ ✓ ✓
Install methods (WordPress, Shopify, GoHighLevel, ClickFunnels, custom JS) ✓ ✓ ✓
Stripe and Whop revenue ingest ✓ ✓ ✓
Analytics
Overview dashboard with live visitors ✓ ✓ ✓
Revenue and ROAS by source / campaign / creative ✓ ✓ ✓
Leads and custom-event analytics ✓ ✓ ✓
Pages and upstream path analysis ✓ ✓ ✓
Product-level analytics ✓ ✓ ✓
Journeys (visitor flow diagram) ✓ ✓ ✓
Sessions and Users explorer ✓ ✓ ✓
Custom event configuration + URL parameter extraction ✓ ✓ ✓
Platform health monitoring ✓ ✓ ✓
UTM builder + ad-platform tracking templates ✓ ✓ ✓
Power tools
Chrome extension (Ads Manager overlay) – ✓ ✓
API access – – ✓
MCP AI access (connect your own AI) – – ✓
Facebook Custom Conversions – ✓ ✓
Imported Customers (new vs returning) – ✓ ✓
Advanced
Funnels A/B testing – – ✓
Public dashboard + private-link sharing – ✓ ✓

See what grows your business

Install TrueMetriks in about 5 minutes and see every channel, every visitor and every sale on one simple dashboard

No credit card required