Simple, privacy-friendly analytics and tracking that shows what grows your business
TrueMetriks tracks every visitor from every marketing channel, paid and organic, including email. See where your traffic comes from, what it does on your site, and which channels bring in the revenue. All on one dashboard you can read in a minute
- Tracks everything
- Easy to use
- GDPR and HIPAA modes with one switch
- EU customer data stored in the EU
A tracking tool and an analytics tool
Most businesses pay for two separate tools to get this. TrueMetriks does both from one small snippet on your site
Sends every event back to your ad platforms
Every purchase, lead, sign-up, booked call and more is sent from our servers straight to Facebook, Google, TikTok and your other ad platforms. No sales get lost to iOS, Safari or ad blockers because we go around them, so the platforms learn from every sale and optimize your ads for better results
- Purchase $284
✓ Sent - Lead✓ Sent
- Sign-up✓ Sent
- Booked call✓ Sent
Shows all your numbers in one dashboard
Visitors, traffic, pages, conversions, revenue and ROAS in one simple dashboard. See where every visitor came from - paid ads, Google search, social, email, YouTube, Facebook, Instagram, TikTok, AI tools, referrals and everything in between - sorted into the right channel automatically, so you always know which ones bring in money
- Facebook$17,745
Google$17,350
Instagram$4,970- TikTok$3,470
- Email$470
All the numbers you need. Zero confusion
No reports to build, no menus inside menus. Just one simple dashboard. Open it and all your data is right there
Visitors and pageviews
Unique visitors, visits, pageviews, bounce rate and time on site, compared with the previous period so you see growth at a glance
Sources and campaigns
Every referrer, channel and campaign. Know exactly which post, email or ad sent each visitor
Top pages
Your most visited pages, where visits start and where they end. Find the pages that work and the ones people leave
Countries, devices and browsers
Where your visitors are and what they use, down to the city, screen size and operating system
Live visitors
See who is on your site right now, what page they are on and where they came from
Leads, signups and sales
Track the actions that matter, like form fills, booked calls, signups and purchases, without writing code
Journeys and funnels
See the paths people take through your site and where they drop off before they buy
Sessions and users
Open any visit and see every page and click in order. Follow one visitor across all their visits
Revenue, AOV and LTV
Connect your store or payments and see revenue next to your traffic, per channel, campaign and page
Up and running in about 5 minutes
No developer, no Google Tag Manager, no setup calls. If you can paste one line of text, you can install TrueMetriks
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1
Add your website
Sign up and type in your domain. That's the whole form
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2
Install in one click
Use our WordPress plugin, or copy and paste one code snippet into Shopify, GoHighLevel, ClickFunnels, a custom HTML site or anything else you use
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3
Watch the data come in
Your first visitors show up live within minutes. From there it runs on its own
WordPress
WooCommerce
Shopify
GoHighLevel
ClickFunnels- Webflow, Wix, Framer and any custom site
See what actually drives revenue
See every channel that brings in sales, paid and organic. Facebook, Instagram, Google, TikTok, your blog posts and your emails, each next to the sales and revenue it brought in, so you know exactly how much every one contributes
Revenue, purchases, average order value and LTV, broken down by source, campaign, ad set and ad. Green rows make money, red rows lose it
One tool for your ads and your organic
Most analytics tools are built for one or the other. TrueMetriks shows both side by side, so you can compare them fairly and spend your time and money on whatever brings the best results
Know which ads make money, not just clicks
- True ROAS per ad. Revenue, spend and profit for every campaign, ad set and ad on Facebook, Google and TikTok
- Better ad results. Sales are sent back to Facebook, Google and TikTok from our servers, so the platforms learn from every sale, not half of them
- Numbers inside Ads Manager. Our Chrome extension shows your real revenue and ROAS right inside Facebook and Google Ads
- Cut the losers fast. See which ads burn money and move that budget to the ones that sell
Know which content brings buyers, not just views
- Email that sells. See which newsletter or email sequence brings visitors who buy, not just who opens
- Search and AI tools. Track visits from Google, Bing, ChatGPT and other AI tools, and the pages they land on
- Social and video. Which posts, videos and creators start the journeys that end in a sale
- The full path to a sale. See every post, email and search a buyer came from before they bought, not just the last click
Your real numbers, right inside Ads Manager
The TrueMetriks Chrome extension adds your real ROAS, revenue and profit columns straight into Facebook, Google and TikTok Ads, right next to the platform's own numbers. Judge every campaign without leaving the dashboard you already use
Know what a customer is really worth
A channel that brings cheap first orders is not always your best channel. TrueMetriks tracks lifetime value (LTV) and splits every number into new and returning buyers
So you can see which channels bring customers who come back and buy again, and how much you can spend to acquire a customer
See the path people take before they buy
Most people visit more than once before they buy. They read a post, come back from an email, then search your name a week later
TrueMetriks connects those visits into one journey, even across phone and laptop, so the post and the email both get the credit they earned
GDPR and HIPAA friendly with the flip of a switch
By default TrueMetriks gives you the most complete data possible. If you need to collect less, just pick a different Privacy mode in your settings
Consent banner (GDPR) lets each visitor choose. Accept gives full tracking, Reject keeps them cookieless. HIPAA (cookieless) is for healthcare sites: no cookies, no IP addresses in your reports and nothing sent to any ad platform. Either way, you still get clean analytics
- GDPR and HIPAA modes in one click
- Based in the EU? Your data is stored in the EU, on servers in Germany
- Runs on your own domain, not a third-party tracker
- We never sell your data or your visitors' data
- Bot traffic filtered out so your numbers stay real
Better decisions. More revenue
Analytics is only useful if it changes what you do next. Here is what TrueMetriks helps you do
Find the channels, campaigns and ads that bring buyers and give them more budget
Spot the ads and content that bring traffic but no sales, and stop paying for them
Know which emails, posts and videos lead to sales, so you create more of those
See where people drop off and fix the pages that lose you sales
Who is this for?
Anyone with a website who wants to know what brings in visitors and sales. Most of our users are one of these
Online stores
Shopify, WooCommerce or custom. See which channels and campaigns sell products, with revenue and LTV per source
Courses and info products
See which emails, videos and posts start the journeys that end at your checkout
Coaches, consultants and agencies
See which channel books the calls that turn into clients, not just the ones that fill the calendar
Service businesses and lead gen
Know which source produced each form fill and quote request, so you spend where real customers come from
SaaS and apps
See which channels bring signups that turn into paying users and stick around
Bloggers, creators and newsletters
Simple traffic numbers for every page and post, with GDPR mode on if you want it
Quick answers
Do I need a developer to install it?
No. Use our WordPress plugin, or copy and paste one code snippet into Shopify, GoHighLevel, ClickFunnels, a custom website or any other platform. Every setup comes with a step-by-step guide, a video walkthrough and a ready-made prompt you can paste into your AI assistant so it walks you through it
Is it GDPR and HIPAA compliant?
Yes. For GDPR, set Privacy mode to Consent banner (GDPR) in your settings: visitors who click Accept get full tracking, and everyone else stays cookieless. For healthcare sites, pick HIPAA (cookieless): no cookies, no IP addresses in your reports and nothing sent to Meta, Google or TikTok. If you are based in the EU, your data is stored in the EU, on servers in Germany
I don't run ads. Is it still useful?
Yes. Email, Google search, social, YouTube, AI tools and referrals are all tracked and credited, so you see which organic channels and content bring in sales
Will ad blockers stop it?
TrueMetriks runs from your own domain and our servers, so the visits that ad blockers and Safari usually hide from other tools are still counted
How is it different from Google Analytics?
It is much easier to read. Everything sits on one page instead of dozens of reports, revenue shows up next to every channel, and it keeps counting the visits that browsers and ad blockers hide from Google Analytics
Can I try it first?
Yes. Every plan comes with a 7-day free trial and no credit card is required. Install it, look at your own data, then decide
Simple pricing
Three flat plans. Every plan includes the full analytics dashboard, revenue tracking and GDPR and HIPAA modes
Starter
10,000 events a month. Every core view and all ad-platform connections
Start free trialNo credit card required
Growth
100,000 events a month. Adds the Chrome extension and dashboard sharing
Start free trialNo credit card required
Unlimited
Unlimited events and team members. Adds A/B testing and API access
Start free trialNo credit card required
Full feature comparison
| Plans | Starter | Growth | Unlimited |
|---|---|---|---|
| Price (per month) | $70 | $150 | $270 |
| Price (per year) | $400 | $800 | $1,600 |
| Events per month | 10,000 | 100,000 | Unlimited |
| Team members | 3 | 10 | Unlimited |
| Registered domains (unlimited subdomains) | 1 | 1 | 1 |
| Tracking and attribution | |||
| Server-side tracking (CAPI to Facebook, Google, TikTok, GA4) | ✓ | ✓ | ✓ |
| First-party CNAME setup | ✓ | ✓ | ✓ |
| Attribution engine (click-ID recovery, identity matching, session stitching) | ✓ | ✓ | ✓ |
| Ad-platform connections (Facebook, Google Ads, TikTok, GA4) | ✓ | ✓ | ✓ |
| Install methods (WordPress, Shopify, GoHighLevel, ClickFunnels, custom JS) | ✓ | ✓ | ✓ |
| Stripe and Whop revenue ingest | ✓ | ✓ | ✓ |
| Analytics | |||
| Overview dashboard with live visitors | ✓ | ✓ | ✓ |
| Revenue and ROAS by source / campaign / creative | ✓ | ✓ | ✓ |
| Leads and custom-event analytics | ✓ | ✓ | ✓ |
| Pages and upstream path analysis | ✓ | ✓ | ✓ |
| Product-level analytics | ✓ | ✓ | ✓ |
| Journeys (visitor flow diagram) | ✓ | ✓ | ✓ |
| Sessions and Users explorer | ✓ | ✓ | ✓ |
| Custom event configuration + URL parameter extraction | ✓ | ✓ | ✓ |
| Platform health monitoring | ✓ | ✓ | ✓ |
| UTM builder + ad-platform tracking templates | ✓ | ✓ | ✓ |
| Power tools | |||
| Chrome extension (Ads Manager overlay) | – | ✓ | ✓ |
| API access | – | – | ✓ |
| MCP AI access (connect your own AI) | – | – | ✓ |
| Facebook Custom Conversions | – | ✓ | ✓ |
| Imported Customers (new vs returning) | – | ✓ | ✓ |
| Advanced | |||
| Funnels A/B testing | – | – | ✓ |
| Public dashboard + private-link sharing | – | ✓ | ✓ |
See what grows your business
Install TrueMetriks in about 5 minutes and see every channel, every visitor and every sale on one simple dashboard
What counts as an event?
An event is one tracked action. Every action a visitor takes on your site counts, not just the sale
One visitor, six events
- Lands on your site
- Browses 4 more pages (4 events)
- Buys once
= 6 events from one person
Rough guide: monthly visitors x the pages they view, plus purchases. 1,500 visitors at roughly 6 actions each is about 9,000 events, so Starter fits. A busy store clears 10,000 fast, which is why most pick Growth
Your live event count sits in the dashboard, so you always know where you are in the month