You can't improve what you can't measure. TrueMetriks measures it right
TrueMetriks is an analytics and tracking tool that shows you the true story behind your data, paid and organic. You see exactly where your sales, leads and booked calls come from.
Once you know what's actually working, you do more of it. That's how you grow your sales and your business
TrueMetriks in one paragraph
TrueMetriks is an analytics and tracking tool that sits on your website and catches every visit, lead and sale, from every source. Ads, email, Google search, Instagram, YouTube, referrals, all of it, including the visits browsers and ad blockers normally hide. It shows you in one dashboard where every dollar came from.
If you run ads, it also sends a complete list of all your events back to Facebook, Google and TikTok, from page views and add to carts to checkouts, leads, booked calls and sales, so they finally know which ads are actually working.
That's it. It doesn't change how you sell. It makes the numbers behind your business easy to understand
First, the actual problem
When someone reads your post, opens your email or clicks your ad and then buys, a small piece of code on your website is supposed to remember where they came from and report "this person bought". That's how you find out what's working, so you know what to do more of.
The problem is that this code gets blocked all the time. Safari, the web browser every iPhone and Mac uses, blocks it. iPhones also let people switch off tracking with one tap, and most of them do. Ad blockers, the free add-ons millions of people install to hide ads, block it too.
Then there's the phone and laptop problem. Someone reads your newsletter on their phone and buys on their laptop that night. To your website those are two different visitors, so nothing connects the email to the sale.
The sale still happened. You still got paid. But nobody recorded where it came from.
If you run ads, Facebook thinks the ad didn't get any sales. If you do organic, your analytics files the sale under "direct", which basically means "no idea"
of conversions never get credited to the source that produced them. The sale happens, the record of where it came from doesn't
on average before someone buys. A video, a post, a Google search, an email, an ad. Standard tracking sees one of them, if that
is the biggest "source" in most analytics accounts. It isn't a source. It's the tracking failing and filing the sale under unknown
Here's a typical example of how most analytics show your sales, versus what actually happened
You're losing sales, and it's holding your business back
If you run ads: Facebook and Google don't just report your sales. They use those results to decide where your money gets spent next. If the platform only saw half your sales, it's making those decisions on half the truth.
So an ad that actually made you 20 sales looks to Facebook and Google like it made 8. Meanwhile a weaker ad that happened to have a few sales recorded looks like the winner. The platform moves more of your money to the weaker ad because the data behind it was wrong, and your budget gets spent on ads that don't bring you results.
If you do organic: you're deciding what to make more of. More videos or more emails? That blog post or that Instagram series?
When half your sales are filed under "direct", you can't tell which content actually sells. So you double down on what looks good instead of what works, and the thing that was really making you money gets overlooked.
Either way, the real cost isn't a wrong number in a report. It's making business decisions based on wrong data
Here's how TrueMetriks fixes it in three simple steps
The idea is simple. Instead of relying on code that runs inside the visitor's browser, which is exactly where it gets blocked, the tracking code runs from your own website's address and our servers do the work. Blockers never get anything to catch
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Step 1 · Install
One copy-paste on your site
TrueMetriks installs with one line of code you copy and paste. Works with WordPress, WooCommerce, Shopify, funnel builders and any site that lets you paste in a piece of code
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Step 2 · Capture
We catch every visit and every sale
Because it runs from your own domain and our servers, Safari, iOS and ad blockers can't stop it. We also recognise the same person across devices, incognito and cleared cookies, so their whole journey stays in one piece. Need to be GDPR compliant? One toggle in your settings switches this off and runs TrueMetriks cookieless
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Step 3 · See the truth
One dashboard, every source
Every sale shows up credited to the post, email, search or ad that produced it. And if you run ads, the sale also goes straight back to Facebook, Google and TikTok so they optimize on the full picture
You don't have to be a programmer. TrueMetriks is made for non-technical people. Copy, paste, and you're ready to go.
That's the whole system. Nothing changes in how you sell. You keep posting, emailing and running ads exactly as you do today. The numbers just start to make sense
Who is this for?
Anybody who sells something through a website and wants to know where the sales come from. In practice, that's mostly these people:
E-commerce stores
Shopify, WooCommerce or custom. See which ads, emails and posts actually sell products, with real revenue and profit per source
Courses and info products
Long journeys, lots of content, every checkout counted. See which videos, posts and emails start the journeys that end in a sale
Coaches, consultants and agencies
Sell calls and packages. See which channel books the calls that turn into clients, not just the ones that fill the calendar
Service businesses and lead gen
Forms, quotes and bookings. Know which source produced each lead, so you spend on the channels that bring real customers
SaaS and apps
Trials and signups from every source. See which channel brings users who actually convert and stick around
Anyone with a website
Newsletters, creators, local businesses. If people find you online and then buy, this shows you how they got there
Here's what this looks like once it's on
The ad you almost turned off
Facebook showed 8 sales. It actually drove 20. Now the platform sees all 20, keeps feeding it, and your cost per sale drops because the budget is finally going to the ad that works
The YouTube video that was working all along
Your analytics said it brought traffic but no sales. Turns out people watched it, came back a week later by searching your name and bought. Now the video gets the credit, so you make more of them
The phone-to-laptop buyer
Someone reads your email on their phone at lunch and buys on their laptop that night. Standard tracking calls that "direct". TrueMetriks connects both visits to one person and credits the email
The Monday decision
You open your dashboard and see real revenue and profit per source, campaign and ad. Green is making money, red is burning it. You move budget and effort with confidence instead of a guess
Same ad budget, more sales
You don't raise your budget or spend more on ads. You keep the same budget and the same effort, and get more sales out of it, because your money finally goes to the things that actually sell. Five ways that shows up:
- 1Cheaper sales from the same ad budgetWhen Facebook and Google see every sale, their optimization gets smarter. More complete data in, better targeting out, lower cost per sale
- 2You stop killing your winnersAds, emails and content that looked weak because their sales went untracked now show their real results. You scale them instead of switching them off
- 3You stop feeding your losersSome campaigns only look good because their sales happened to slip past the blockers while others got missed. Once every sale is counted, they stop getting budget they didn't earn
- 4You know which organic actually sellsWhich emails, videos, posts and pages start the journeys that end in a sale. You make more of those and less of the rest
- 5You see the whole journey, not just the last clickMost sales take several touches. You see how much each source really contributed, so you put money and effort where sales actually start
The "does it actually do that?" list
Most of these have the same answer
- Yes.I don't run ads at all. Is it still useful?That's half the point. Every visitor from email, search, social, YouTube and referrals is tracked and credited, so you see which organic channels and content actually sell
- Yes.Does it send sales back to Facebook, Google and TikTok?Through their official server-side connections, which you set up inside TrueMetriks with one click
- Yes.Does it work on my site?WordPress, WooCommerce, Shopify, funnel builders, custom sites. If you can paste in a piece of code, it works
- Yes.Can I see the real numbers inside Ads Manager?We have a Chrome extension that lays your true numbers on top of the numbers in Facebook and Google Ads, so you see your real revenue and profit right where you run your ads
- Yes.Can I see the whole customer journey, not just the last click?It shows every touch, from the first one to the last one that led to the sale
- Yes.Is it GDPR and CCPA friendly?Server-side and first-party by design. Read the compliance page
- Yes.Can I try it before I decide?7 days free on any plan. No credit card. If it doesn't show you sales you weren't seeing, walk away
Why I built this
I run paid traffic and I make content. I got tired of making decisions on numbers that didn't match what was actually happening, and of watching good campaigns and good content get dropped because nothing could see the sales they made.
So we built the tool we always wanted. One that catches everything before browsers and ad blockers get a chance to filter it, and shows you numbers you can actually trust.
Try it for 7 days. If it doesn't do what this page says, email me and tell me why. It goes to a real inbox
The pricing. Yes, this is the whole thing
Three flat plans, printed right here. Every plan includes full server-side tracking and the complete attribution engine. The price never goes up as your traffic or ad spend grows
Starter
10,000 events a month. All ad-platform connections, every core view
No credit card required
Growth
100,000 events a month. Adds the Chrome extension and dashboard sharing
No credit card required
Unlimited
Unlimited events and team members. Adds A/B testing and API access
No credit card required
Full feature comparison
| Plans | Starter | Growth | Unlimited |
|---|---|---|---|
| Price (per month) | $70 | $150 | $270 |
| Price (per year) | $400 | $800 | $1,600 |
| Events per month | 10,000 | 100,000 | Unlimited |
| Team members | 3 | 10 | Unlimited |
| Registered domains (unlimited subdomains) | 1 | 1 | 1 |
| Tracking and attribution | |||
| Server-side tracking (CAPI to Facebook, Google, TikTok, GA4) | ✓ | ✓ | ✓ |
| First-party CNAME setup | ✓ | ✓ | ✓ |
| Attribution engine (click-ID recovery, identity matching, session stitching) | ✓ | ✓ | ✓ |
| Ad-platform connections (Facebook, Google Ads, TikTok, GA4) | ✓ | ✓ | ✓ |
| Install methods (WordPress, Shopify, GoHighLevel, ClickFunnels, custom JS) | ✓ | ✓ | ✓ |
| Stripe and Whop revenue ingest | ✓ | ✓ | ✓ |
| Analytics | |||
| Overview dashboard with live visitors | ✓ | ✓ | ✓ |
| Revenue and ROAS by source / campaign / creative | ✓ | ✓ | ✓ |
| Leads and custom-event analytics | ✓ | ✓ | ✓ |
| Pages and upstream path analysis | ✓ | ✓ | ✓ |
| Product-level analytics | ✓ | ✓ | ✓ |
| Journeys (visitor flow diagram) | ✓ | ✓ | ✓ |
| Sessions and Users explorer | ✓ | ✓ | ✓ |
| Custom event configuration + URL parameter extraction | ✓ | ✓ | ✓ |
| Platform health monitoring | ✓ | ✓ | ✓ |
| UTM builder + ad-platform tracking templates | ✓ | ✓ | ✓ |
| Power tools | |||
| Chrome extension (Ads Manager overlay) | – | ✓ | ✓ |
| API access | – | – | ✓ |
| MCP AI access (connect your own AI) | – | – | ✓ |
| Facebook Custom Conversions | – | ✓ | ✓ |
| Imported Customers (new vs returning) | – | ✓ | ✓ |
| Advanced | |||
| Funnels A/B testing | – | – | ✓ |
| Public dashboard + private-link sharing | – | ✓ | ✓ |
So here's the zero-pressure close
If you want to know where your sales really come from, start the trial and install it today. Seven days, no credit card, no sales call. Your own traffic is the proof.
If you don't, at least do one quick check. If you run ads, compare how many sales Facebook Ads and Google Ads say you got with how many you actually have. If you don't run ads, compare what your analytics tool reports with the sales in your store or backend. If the numbers don't match, now you know why
P.S. If you skipped to the bottom: browsers block the tracking that says where a sale came from, so 30-50% of your sales get filed under "direct" or lost. TrueMetriks catches every visit from your own domain, credits every sale to the post, email, search or ad that produced it, and sends the sales back to Facebook, Google and TikTok if you run ads
Same budget, same effort, better decisions. 7-day free trial, no credit card