The analytics and tracking tool that shows you exactly where your revenue comes from
Paid, organic, email, social and everything in between. TrueMetriks shows which ad, email, video, post and story brought in each sale, and how much money each one made. So you know what is working and can do more of it
- Paid and organic
- Every ad, email, video and story
- Sends sales back to your ads
- GDPR mode with one switch
Not just the channel. The exact thing that sold
Knowing that "Facebook" or "email" made money is a start. TrueMetriks goes one level deeper and shows the exact ad, email, video, post and page behind every sale
Every ad
Revenue for every campaign, ad set and ad on Facebook, Instagram, Google and TikTok
Summer Glow - UGC video 3$8,910
Search - Vitamin C serum$5,880
Spark ad - creator review$3,470
Every email
Which newsletter, launch email or sequence brought in buyers, and how much they spent
- Restock: the serum is back$3,120
- Welcome series - email 2$470
- Monthly tips newsletter$0
Every video, post and story
Which YouTube video, Instagram story or TikTok started the journey that ended in a sale
My 5-minute morning routine$4,970
Story - 20% weekend code$715- Why I switched serums$0
Every search and page
Sales from Google, Bing, ChatGPT and other AI tools, and the page each buyer landed on
Google: /blog/vitamin-c-guide$1,560- ChatGPT: /products/serum$890
Bing: /blog/skin-routine$270
Most analytics count visitors.
TrueMetriks counts money
Most analytics tools file a big share of your visits under "direct", which means they have no idea where those people came from. TrueMetriks shows where every visit came from and how much money it brought in
See your revenue sources in 3 steps
No developer, no Google Tag Manager, no setup calls. Most people are done in about 5 minutes
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1
Install TrueMetriks
Use our WordPress plugin, or copy and paste one code snippet into Shopify, GoHighLevel, ClickFunnels or any other site
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2
Connect your sales
Connect your store or payments, and your ad accounts if you run ads, so every sale and every dollar of spend lands in one place
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3
See what makes you money
Every sale is credited to the ad, email, video, post or search it came from. Do more of what sells and less of what doesn't
WordPress
WooCommerce
Shopify
GoHighLevel
ClickFunnels- Any custom website
- Any other tech stack
From the channel down to the single ad
Start with the big picture, then click into any source. Facebook, Google and TikTok open into campaigns, campaigns into ad sets, and ad sets into the single ads that made the sales
Revenue, spend, ROAS and profit for every source, campaign, ad set and ad. Green rows make money, red rows lose it
Spot where more revenue is waiting
When you can see what every ad, email and video earns, you know exactly where to put your time and money next. Here is what that looks like in practice
Give the winners more budget
Find the ads that bring sales at a profit and move more of your budget to them
Stop paying for what doesn't sell
Spot the ads that get clicks but no sales, and turn them off before they eat more budget
Make more of the content that sells
Know which videos and posts bring buyers, so your next one is built on what already works
Send more of the emails that sell
See which emails turn readers into buyers, and write more like them
Fix the pages that lose sales
See the page where buyers drop off on the way to checkout and fix that one first
Find your best customers
Some channels bring buyers who come back again and again. Spend more to win those customers
Credit every touch that led to the sale
People rarely buy on the first visit. They watch a video, read an email, then click an ad a few days later. TrueMetriks connects all of it into one journey, even across phone and laptop
Switch between first touch and last touch to see what starts your sales and what closes them
More than analytics. Your sales go straight back to your ads
TrueMetriks sends every sale and lead back to Facebook, Google and TikTok from our servers, along with the ad that brought it in. So the sales that browsers and ad blockers hide still reach your ad platforms
The platforms learn from every real sale, credit the right ad and find you more buyers like the ones you already have
- Facebook and Instagram server-side tracking
- Google Ads server-side tracking
- TikTok server-side tracking
- Real revenue and ROAS inside Ads Manager with our Chrome extension
One place for your ads and your organic
Ad platforms only see their own ads, and most analytics tools only see visits. TrueMetriks puts every source side by side, with the money next to each one
Know which ads make money, not just clicks
- True ROAS per ad. Revenue, spend and profit for every campaign, ad set and ad on Facebook, Google and TikTok
- Better ad results. Sales are sent back to Facebook, Google and TikTok from our servers, so the platforms learn from every sale, not half of them
- Numbers inside Ads Manager. Our Chrome extension shows your real revenue and ROAS right inside Facebook and Google Ads
Know which content brings buyers, not just views
- Email that sells. Revenue for every newsletter, launch email and sequence
- Social and video. Which YouTube videos, Instagram stories and posts bring in sales
- Search and AI tools. Sales from Google, Bing, ChatGPT and other AI tools, and the pages that earned them
Who is this for?
Anyone who sells online and wants to know where the money comes from. Most of our users are one of these
Online stores
See which ads, emails and posts sell products, with revenue and LTV for every source
Courses and info products
See which videos, emails and posts start the journeys that end at your checkout
Coaches, consultants and agencies
See which source books the calls that turn into paying clients
Service businesses and lead gen
Know which ad, post or search produced each lead, so you spend where real customers come from
SaaS and apps
See which channels bring signups that turn into paying users
Creators and newsletters
Know which videos, posts and emails turn your audience into buyers
Quick answers
How does it know which ad, email or video brought the sale?
Every visit is matched to where it came from, whether that is an ad, an email, a video, a post or a search. When that visitor buys, even days later, the sale is credited back to it. So every source gets its own revenue number
I don't run ads. Is it still useful?
Yes. Email, Google search, social, YouTube, AI tools and referrals are all tracked and credited. You see which organic channels and content bring in sales, and which don't
Do I need a developer to install it?
No. Use our WordPress plugin, or copy and paste one code snippet into Shopify, GoHighLevel, ClickFunnels, a custom website or any other platform. Every setup comes with a step-by-step guide, a video walkthrough and a ready-made prompt you can paste into your AI assistant so it walks you through it
How is it different from Google Analytics?
Google Analytics is built around visits. TrueMetriks is built around revenue, so every source shows the sales and money it brought in. It is also much easier to read and keeps counting the visits that browsers and ad blockers hide
Does it send my sales back to Facebook, Google and TikTok?
Yes. Connect your ad accounts and every sale and lead is sent back from our servers, with the ad that brought it in. The platforms see more of your real sales, which helps them credit the right ads and find more buyers
Will ad blockers stop it?
TrueMetriks runs from your own domain and our servers, so the visits that ad blockers and Safari usually hide from other tools are still counted
Is it GDPR compliant?
Yes. Turn Cookie tracking off in your settings and TrueMetriks runs cookieless, with no IP addresses kept and no persistent visitor IDs, so no cookie banner is needed. If you are based in the EU, your data is stored in the EU, on servers in Germany
Can I try it first?
Yes. Every plan comes with a 7-day free trial and no credit card is required. Install it, look at your own revenue sources, then decide
Simple pricing
Three flat plans. Every plan includes revenue tracking for every source, the full analytics dashboard and GDPR mode
Starter
10,000 events a month. Every core view and all ad-platform connections
Start free trialNo credit card required
Growth
100,000 events a month. Adds the Chrome extension and dashboard sharing
Start free trialNo credit card required
Unlimited
Unlimited events and team members. Adds A/B testing and API access
Start free trialNo credit card required
Full feature comparison
| Plans | Starter | Growth | Unlimited |
|---|---|---|---|
| Price (per month) | $70 | $150 | $270 |
| Price (per year) | $400 | $800 | $1,600 |
| Events per month | 10,000 | 100,000 | Unlimited |
| Team members | 3 | 10 | Unlimited |
| Registered domains (unlimited subdomains) | 1 | 1 | 1 |
| Tracking and attribution | |||
| Server-side tracking (CAPI to Facebook, Google, TikTok, GA4) | ✓ | ✓ | ✓ |
| First-party CNAME setup | ✓ | ✓ | ✓ |
| Attribution engine (click-ID recovery, identity matching, session stitching) | ✓ | ✓ | ✓ |
| Ad-platform connections (Facebook, Google Ads, TikTok, GA4) | ✓ | ✓ | ✓ |
| Install methods (WordPress, Shopify, GoHighLevel, ClickFunnels, custom JS) | ✓ | ✓ | ✓ |
| Stripe and Whop revenue ingest | ✓ | ✓ | ✓ |
| Analytics | |||
| Overview dashboard with live visitors | ✓ | ✓ | ✓ |
| Revenue and ROAS by source / campaign / creative | ✓ | ✓ | ✓ |
| Leads and custom-event analytics | ✓ | ✓ | ✓ |
| Pages and upstream path analysis | ✓ | ✓ | ✓ |
| Product-level analytics | ✓ | ✓ | ✓ |
| Journeys (visitor flow diagram) | ✓ | ✓ | ✓ |
| Sessions and Users explorer | ✓ | ✓ | ✓ |
| Custom event configuration + URL parameter extraction | ✓ | ✓ | ✓ |
| Platform health monitoring | ✓ | ✓ | ✓ |
| UTM builder + ad-platform tracking templates | ✓ | ✓ | ✓ |
| Power tools | |||
| Chrome extension (Ads Manager overlay) | – | ✓ | ✓ |
| API access | – | – | ✓ |
| MCP AI access (connect your own AI) | – | – | ✓ |
| Facebook Custom Conversions | – | ✓ | ✓ |
| Imported Customers (new vs returning) | – | ✓ | ✓ |
| Advanced | |||
| Funnels A/B testing | – | – | ✓ |
| Public dashboard + private-link sharing | – | ✓ | ✓ |
Know what makes you money. Then do more of it
Install TrueMetriks in about 5 minutes and see every ad, email, video and post next to the revenue it brought in