What is TrueMetriks?
TrueMetriks is a server-side tracking and analytics tool. It captures every conversion your ads produce, sends that data accurately to Facebook, Google, and your other ad platforms, and keeps a full copy in your own dashboard so you can see exactly what is working.
The short version
Ad platforms like Facebook and Google can only optimize on the data they actually receive - and browsers, ad blockers, and privacy rules quietly block a large part of it. When the data arriving back is incomplete, the platform fills the gaps with guesses, and your budget pays for those guesses.
TrueMetriks fixes that at the source. It captures your conversions server-side, where blockers cannot reach, then feeds complete and accurate data back to your ad platforms. At the same time it stores every event in your own account, so nothing about your tracking is a black box.
Not just your paid ads
TrueMetriks tracks every visitor to your site, not only the ones who arrive from a paid ad. Your email campaigns, social posts, YouTube videos, organic search, and referrals all show up too - so you can see how each channel really performs and where your revenue actually comes from, all in one place.
How it works
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Connect your ad accounts
Link Facebook, Google Ads, TikTok, and any other platform you run. See the Facebook and Google Ads guides.
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Add TrueMetriks to your site or funnel
One lightweight tracker, installed once. See the install guide.
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Run your ads the way you always have
Nothing changes in how you buy or manage media. You keep working inside Facebook and Google exactly as you do today.
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Get complete data back
TrueMetriks sends accurate conversions to your ad platforms so they optimize on the full picture, and keeps a copy of every event for you to review.
Where you see your data
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Inside Facebook and Google
The conversions TrueMetriks captures show up in the ad platforms you already use, so your reporting and optimization run on complete data.
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In your TrueMetriks dashboard
Every visit, lead, and sale is stored in your own account, ready to review, filter, and attribute. See the dashboard guide.
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With the Chrome extension
See your real numbers layered right on top of Facebook and Google Ads while you work. See the extension guide.