Compliance
GDPR and CCPA compliant, with one switch
TrueMetriks is not only for marketers. If you care about privacy first, you can run it fully cookieless and compliant with GDPR and CCPA. It is one toggle in your settings
Not only for marketers
Plenty of the people who use TrueMetriks are not chasing every last conversion. They simply want to understand their website traffic without dropping cookies and without stepping on privacy law. TrueMetriks works just as well for them
One switch and you are compliant
Flip a single toggle in your settings and TrueMetriks runs cookieless and privacy first. No cookie banners to wire up, no cookies dropped on your visitors, and no personal data collected. You still get clean server-side analytics, just without the privacy baggage
What that gives you
With the privacy switch on, you get:
- Cookieless tracking - so no cookie consent banner is required
- GDPR compliance - for your visitors in the European Union
- CCPA compliance - for your visitors in California
- Server-side, first-party data - that you fully own
- Clean analytics - without collecting any personal information